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Luckin Coffee enters the market strongly with OATLY, offering a bottom price of 9.9 yuan, breaking through the oats futures latte.
Recently, Luckin coffee launched OATLY latte at a price of 9.9 yuan, which has once again aroused attention on the Internet. As we all know, currently, popular coffee chains and boutique cafes that use OATLY barista oat milk in their oat milk latte have prices generally in the range of 20-40 yuan. After a simple review, it was found that Luckin's 9.9 yuan for OATLY oat milk latte breaks the industry's lowest price for oat milk latte and will undoubtedly ignite a price war in the trendy oat milk latte market in China and roll up the market. The 9.9 yuan price war sparked by Luckin will lead to a shakeup in the oat milk latte market according to Meituan's 'China Coffee' report.
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