At present, when global luxury car brands are all on the decline, Lotus, which is determined to follow the electrification route, has delivered a brilliant report card. In the first three quarters of 2024, Lotus car sales were 7,617 units. After a substantial year-on-year growth of 372% in the European market, the global regions accounted for about 20%-35%, with a more balanced performance. Lotus sticks to its brand positioning and con...

Lotus is stepping up its game in the competitive automotive industry by focusing on hybrid technology and new models to boost its gross profit margin. At the Guangzhou Auto Show, they unveiled their "Luyao" super hybrid system, signaling a clear shift towards hybrid across their lineup—even for sports cars. The CEO is targeting a 20% gross profit margin by 2026. Personally, I think this is achievable, especially with the MY26 model launch. Of course, execution will be key, but the strategy seems...

So far, Lotus Robotics' ADAS/Parking Assist System (PAS) solutions have been fully delivered in Europe, Asia, the Gulf Cooperation Council (GCC), North America, Oceania, etc., and Europe has recently upgraded its highway assistance functions. At the same time, Lotus has previously reached cooperation agreements with Farizon and Japan and suppliers. In addition to Lotus cars, the total contract value of Lotus Robotics' intelligent drivin...