Mastercraft Boat Holdings, Inc. engages in the provision of designing, manufacturing, and selling of boats. It operates through the following segments: MasterCraft, Pontoon, and Aviara. The MasterCraft segment offers recreational performance boats used for water skiing, wakeboarding, and wake surfing activities and general recreational boating under product brands, such as MasterCraft. The Pontoon segment manufactures and sells pontoon boats, consisting of the Crest brand and the Balise brand. The Aviara segment consists of the Aviara brand which manufactures luxury day boats. The company was founded in 1968 and is headquartered in Vonore, TN.