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Can winning over the Vision Pro be achieved through cost-effectiveness? Meta's Asia Vets glasses see a surge in demand in Q4, with a 200% year-on-year increase in associated app downloads.
Meta's Ray-Ban smart glasses gained popularity by the end of 2024, with cost-effectiveness becoming an important factor for consumer purchases. In contrast, Apple's Vision Pro has deterred people due to its high price. Analyst Jack McFerran from Goldman Sachs cited data from Sensor Tower, revealing that in the fourth quarter of 2024, downloads of the 'Meta View' app surged by 200% year-on-year. These glasses, priced at around $300, became a popular choice for consumers during the Christmas shopping season. McFerran also announced the
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