Zheshang: China is at the starting point of the era of spiritual Consumer, with diverse core consumption motivations for trendy products.

In comparison to the starting point of the creative cultural industries in the United States and Japan, China's per capita GDP has exceeded 0.01 million US dollars; currently, there are 0.5 billion pan-Second Dimension users in China, with Generation Z becoming the Consumer Block Orders, and healing/appearance/IP/social being the core consumption motivations for trendy toy products.

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