Market Chatter: Miniso Mulls Hong Kong Listing of Top Toy Brand
Which company is the strongest in China's new consumer market? Citibank strongly recommends POP MART and MINISO, as the IP derivative product market is about to explode!
Citigroup stated that in 2022, retail sales of IP derivatives in China reached 71.5 billion yuan, and it is expected to exceed 100 billion yuan by 2027, with a compound annual growth rate of over 20%. POP MART and MINISO will stand out in the competitive market due to their IP incubation and commercialization capabilities.
MINISO is giving away 10,000 tickets for the movie "Ne Zha 2": no threshold, all gone in 3 minutes.
On March 5th, MINISO yesterday offered 10,000 movie tickets for free on its official mini program, with no thresholds or restrictions, inviting citizens of Guangzhou to watch the film and supporting the box office success of "Ne Zha 2." According to statistics, the tickets were sold out within 3 minutes of being released on the MINISO mini program. Previously, MINISO held private screenings for employees in multiple countries, including China, the USA, Canada, and Australia, to support the global release of "Ne Zha 2." At the same time, MINISO also launched "Ne Zha 2" IP derivative products across all channels in the domestic market, with the first batch of IP food and toy products in offline stores already sold out, and the IP card products being distributed gradually, with sales being very hot.
NY Fed's Williams Sees Tariffs Feeding Inflation -- Barrons.com
China's Two Sessions: Key Takeaways on Stock Price Movements Before and After the Meetings
Is MINISO planning to spin off Top Toy for an initial public offering? It has 234 stores nationwide, with revenue of 0.7 billion yuan in the first three quarters of last year | IPO express.
① How to enhance brand uniqueness, expand product lines, and increase user loyalty will be the core challenges for Top Toy's future development. ② For investors, the growth potential of the trendy toy market, the consumption trends of Generation Z, and brand competitiveness will be the key evaluation factors.
