Mad Paws Holdings Ltd is an Australian-based pet services business whose primary activity is the operation of a pet care services online marketplace. The Mad Paws marketplace matches and connects pet owners seeking pet care services, such as pet sitting, walking, daycare, and grooming, with pet sitters, walkers, and other pet service providers registered on the marketplace. The company operates in two segments, marketplace, and E-commerce & subscription. The majority of revenue is derived from e-commerce & subscription segments.