Myer is one of Australia's largest fashion and beauty retailers, with some 60 department stores stores and over 700 stores across its five apparel chains, Dotti, Jacquie-E, Jay Jays, Just Jeans, and Portmans. Stores are generally located in areas of high foot traffic in major metropolitan shopping centers. Competitive advantages include a well-established brand and scale benefits from a relatively large revenue base. The Myer brand is iconic among Australian domestic consumers, with its loyalty program boasting over 4 million active members.