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Nestle's New Plan Still Leaves Questions -- Market Talk
Nestle Won't Launch Further Buyback After Strategic Shift to Growth
Nestle Midterm Ambitions Seen as Realistic -- Market Talk
Nestlé has lowered its profit target for 2025 and plans to increase investments in advertising and marketing.
Nestlé has lowered its profit targets for 2025 and increased its investments in advertising and marketing, which is part of CEO Laurent Freixe's plan to revitalize the company. Nestlé stated that by the end of 2027, it will save an additional 2.5 billion swiss franc (approximately 2.83 billion USD) through initiatives to fund more investments. By the end of next year, advertising and marketing investments are expected to reach 9% of sales. As a result, Nestlé expects its underlying trade operating margin for 2025 to be slightly below the guidance level for 2024, which is about 17%.
Nestle Cuts 2025 Profitability Target, Steps Up Spending in Turnaround Push
Nestle: Muriel Lienau to Lead Water and Premium Beverages Activities
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