Wang Xiao, partner at Qicheng Capital: In the era of consumer market stock, "competing on price" and "competing on value" are both important | Direct hit on the new consumption power conference.
1. Online retail has differentiated from shelf e-commerce to a type represented by pdd holdings, focusing on individual products and price mechanisms, as well as content e-commerce represented by Douyin. Both forms of e-commerce achieve precise matching of supply and demand through efficient algorithms and mechanisms. 2. In a market environment of stagnant or even declining volume, companies need to shift from opportunity-driven to capability-driven, from growth-first to efficiency-first, and from scale-oriented to value-oriented.
Not only emphasizing low stock price competition, Douyin, Kuaishou, and Xiaohongshu are each seeking differentiated new paths | November 11 shopping festival-related observation.
① Professional analysts have pointed out that, unlike the past few years where the focus was purely on low stock price competition, both brand merchants and e-commerce platforms now pay more attention to attracting higher quality products through differentiated innovation. ② Some brand representatives have stated that there are more and more platforms and merchants, but the demand is limited; breaking free from traffic dependence depends on product quality, services, and whether the approach is user-centered.
The longest november 11 shopping festival-related sale in history! Emphasizing quality, e-commerce platforms and live streamers confront "vicious internal competition".
①Within the first 30 minutes after the start of sales, 20 beauty brands on Tmall have achieved sales exceeding 100 million yuan, with 8 individual products surpassing the hundred million mark. ②This year's november 11 shopping festival-related major promotions, under the active competition of various e-commerce platforms, have extended from 3 weeks in advance to around a month in advance.
E-commerce november 11 shopping festival-related performance anxiety? Multiple platforms rush to start sales, subsidize logistics.
①Major e-commerce platforms are more eager to start this year's november 11 shopping festival-related, and have generally significantly advanced the sales and pre-sale time of this year's major promotion. ②Against the background of interconnection, the relatively low e-commerce penetration rate and the need for improved logistics construction, the Hong Kong market is still an important battlefield for top e-commerce competition.
Is there also a consumption upgrade in Sino-African trade? Energy-saving products and cross-border e-commerce show an increase in volume.
①African countries are shifting their demand for Chinese commodities from daily necessities, clothing to lithium batteries, photovoltaic products, digital home appliances, and even new energy vehicles. ②In recent years, more and more cross-border platforms and merchants have begun to play a constructive role in Sino-African trade.
In June, China's e-commerce logistics index was 114.8 points, an increase of 0.9 points.
The China e-commerce logistics index for June 2024, jointly released by China Federation of Logistics & Purchasing and JD.com, was 114.8 points, with an expanded increase of 0.9 points.
China E-com Boom Boosts Trading Status
Guolian Securities: Double 11 sales growth has slowed, e-commerce platforms have accelerated internal volume
The “Double Eleven” report card is still closely watched by investors. Growth in some consumer categories developed earlier may be close to saturation, and future growth may lie in new consumer categories.
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