Vividthree Holdings Ltd is an investment holding company. The company operates its business in two segments includes digital media and live experience production and public relations services. It generates maximum revenue from the Digital and live experience production segment. Digital and live experience production refers to the production of immersive experiential content for location-based entertainment by developing the Group's digital intellectual property assets (IP) or acquired IP from third parties, and license the IP to third parties such as venue owners and show promoters to use these for commercial, marketing and/or promotion purposes. Geographically it operates in Singapore, Malaysia, China, Japan, and Others.