The longest november 11 shopping festival-related has ended, with the platform's coupon service. Tmall achieved over 589 brands breaking the billion mark, while jd.com's brand transaction volume exceeded 0.017 million, a more than fivefold increase.

This year's november 11 shopping festival-related started 10 days earlier overall, with platforms offering competitive prices and services, good value for money. Tmall's transaction volume exceeded 100 million yuan, a year-on-year increase of 46.5%, setting a new historical record, while jd.com saw transaction volumes from over 30,000 small and medium-sized merchants more than doubling year-on-year. With government subsidies, home appliance consumption took the spotlight on this year's november 11 shopping festival, followed closely by mobile phones, digital products, and outfits. Jd.com reported a 200% year-on-year increase in transaction volumes for 519 home appliance and home furnishing product categories, while Xiaomi announced a total accumulated payment amount breaking 31.9 billion yuan through all channels, setting a new record for Xiaomi's annual major promotions. Over 100 live streaming rooms on Taobao surpassed 100 million yuan in transactions, reaching a historic high; jd.com's live broadcast order

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