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On the afternoon of August 4th, Sina Technology News reported that at the 2024 New Species Explosion-Wu Sheng Business Method event, Wu Sheng, the founder of Scene Lab, said that e-commerce platforms such as PDD Holdings, TikTok, and Taobao are no longer taking a pricing strategy as their standard. Some choose to focus on Gross Merchandise Volume (GMV), some on users, and some on Average Order Value (AOV). However, in any case, we need to rethink user segmentation and retention and recognize that the essence of a price war is to make us think differently. Wu Sheng believes that this means that today, we need to operate in a more refined manner. Our most important assets are our users and virtual assets. How can we value them with rough pricing?
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