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Good news: the global smartphone market has rebounded, bad news: apple did not catch up.
In 2024, the global smart phone market experienced a strong rebound in sales, ending two years of decline. The growth momentum mainly comes from suppressed demand and regions with low smart phone penetration, while AI technology has not significantly increased consumer interest. IDC predicts that the total smart phone shipment in 2024 will grow by 6.2%, reaching 1.24 billion units, but the apple iPhone shipment will only slightly increase by 0.4% due to the increased market share of Android phone competitors.