Quad/Graphics' short-term share price surge may not appease shareholders due to poor returns over the past five years. The company's fluctuating profitability and yearly revenue decline could signal a shrinking business, prompting some to sell their stock.

The CEO of Quad, Joel Quadracci, expressed that the company's strong cash generation and low debt leverage have enabled them to reinstate a quarterly dividend while maintaining capital flexibility for business growth, debt reduction, and potential share repurchases.

Quad's acquisition of DART Innovation is a strategic move to integrate digital media into physical stores, revolutionizing the shopping experience and altering brand-customer connections in-store. The move is supported by data showing the benefits of retail in-store media.