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Starbucks Newsroom
Market Mixed on Friday the 13th | Livestock
Starbucks China makes another change! The former head of Extreme Auto has joined as Chief Growth Officer.
① Yang Zhen has extensive experience in digital marketing, which may bring new perspectives and ideas to Starbucks, especially in terms of digital marketing and user experience. ② The establishment of the CGO may also be just part of a major adjustment in Starbucks' management, as the management has undergone multiple adjustments this year to adapt to the new market environment.
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ESG Weekly | The trade-in program boosts sales to over 1 trillion yuan; Chen Xiangdong establishes the Peking Gaotu Charity Fund; Starbucks China sets up CGO for the first time.
Important events in the ESG field this week include: reports show that the situation in the Arctic intensifies Global warming; Xiaomi debunks rumors of "refusing to hire employees over 35 years old"; the former CFO of McDonald's China joins Bawang Chaji.
Starbucks China is fully open.
The CGO has been established for the first time.
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