Google partners with Samsung to launch XR headsets to compete against Apple and Meta.
Google, under Alphabet, has teamed up with Samsung Electronics to enter the mixed reality market, including the launch of a new operating system and headset devices to compete with similar products from Apple and Meta. Based on a "one team" collaboration model, the two companies announced the launch of a version of Google Android tailored for XR, which stands for Extended Reality, encompassing Virtual Reality (VR) and Augmented Reality (AR) technologies.
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