ValueMax Group Ltd provides pawnbroking and moneylending services, as well as the retail and trading of pre-owned jewellery and gold. The objective of the company is to be a trusted alternative financial services provider. The group is organized into four operating segments namely: Pawnbroking; Retail and trading of pre-owned jewellery and gold; Moneylending; and Other operations including investment holding and provision of other support services. Its business activities are mainly conducted in Singapore. The retail and trading of pre-owned jewellery and gold segment generate maximum revenue for the company.