"Black Friday" report: In the usa, offline and online shopping are experiencing stark contrasts, with online shopping expected to set new records!
① Sales on Black Friday in the usa were booming, with total retail sales in physical stores and online growing by 3.4% year-on-year; ② Consumers are increasingly leaning towards online shopping, with data showing that physical store sales grew by less than 1%, while online sales surged by 14.6%; ③ The industry also expects that spending on Cyber Monday will reach 13.2 billion dollars, a year-on-year increase of 6.1%.
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Retail sales increased by 3.4%, in-store shopping increased by 0.7% after inflation, usa consumers are seeking cheaper goods this year, sales on Black Friday in the usa grew faster, highlighting that picky consumers are still spending when they find the right products. According to mastercard SpendingPulse data, the day after Thanksgiving (start of the traditional holiday shopping season), retail sales (excluding autos) increased by 3.4%. This number exceeded last year's growth and was not adjusted for inflation. In-store sales increased by 0.7%, below last year's pace. E-commerce is a bright spot.
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