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AI shopping assistants have contributed to usa's "Cyber Monday" sales surpassing 13 billion dollars, a year-on-year increase of 7.3%.
According to a report by adobe, usa consumers reached an online spending of 13.3 billion dollars this year on "Cyber Monday", which is a 7.3% increase compared to Cyber Monday in 2023, surpassing the 10.8 billion dollars spent online on Black Friday. Caila Schwartz, director of consumer research at Salesforce, stated that generative ai tools can answer basic product queries from online shoppers, helping retailers protect their profit margins despite rising costs.
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Bringing a traffic surge of 1800%! AI assistance made "Black Friday" in usa online retail "explosive sales".
①"Black Friday" online sales reached $10.8 billion, hitting a record high; The usage of AI-driven online chat services increased by 31% year-on-year. ②OpenAI, Perplexity AI, amazon, walmart, and others have all launched AI functions related to shopping. ③E-commerce has become a core track for commercializing AI.
"Black Friday" report: In the usa, offline and online shopping are experiencing stark contrasts, with online shopping expected to set new records!
① Sales on Black Friday in the usa were booming, with total retail sales in physical stores and online growing by 3.4% year-on-year; ② Consumers are increasingly leaning towards online shopping, with data showing that physical store sales grew by less than 1%, while online sales surged by 14.6%; ③ The industry also expects that spending on Cyber Monday will reach 13.2 billion dollars, a year-on-year increase of 6.1%.
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