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In one of the most competitive holiday seasons in years, major USA retailers Target and Walmart are increasing their advertising investments to reach shoppers through the Short Video app TikTok and streaming platforms. However, investors indicate that, while recent USA credit and debit card data shows that Target has seen a slight gain, with shoppers spending slightly more in early December compared to a year ago, the Minneapolis-based chain has been nearly unable to reverse the trend that puts it at a disadvantage this year. Target has over 1,950 stores across the USA, primarily operating in non-essential goods, and as sales decline, its market share has dropped. This year,
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