Toys R Us ANZ Ltd is a brand builder and distributor of toys, sporting, and lifestyle products. The company is organised into two operating segments based on differences in products sold: Business to Consumer (B2C) and Business to Business (B2B). The Business to Consumer segment is involved in sale of consumer products (toys, hobby and baby goods) to the consumers and the Business to Business segment is involved in wholesaling and distribution of IT products. The company generates majority of its revenue from its B2C segment. Geographically the company operates in Australia.
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