TRULITE INC Stock Forum

Before everyone brigades "no moat," "anyone can grow weed," and "it's not very profittable," obviously there's more to it than that.
Last month, there was a faint murmur that a Republican led cannabis legalization bill might be introduced, and ETFs like MSOS shot up over 10% in one day.
Also, cannabis can be made into hundreds of different products, so the notion that "anyone can grow weed" makes sense if people only want to smoke plant matter. But most cannabis users seem to prefer vaping or edibles over smoking.
I understand the counterarguments, but I don't understand the insane pressure on these stocks. Why don't people just buy and hold? Are that many people getting in, taking a 10% loss, and getting out? Do people plan on getting into cannabis stocks after a big announcement when the gains have already been made?
I think there is too much short-term thinking and fanboyism out there. Clearly people are willing to pour money into untested businesses that won't reach their full potential for many years (Tesla among others). And clearly there are tobacco and alcohol companies with very large market caps (PM, MO, BUD). There could be a 100-bagger in any one of these ETFs. I don't understand why none of this applies to how cannabis stocks are viewed. $Aurora Cannabis (ACB.US)$ $TRULITE INC (TRUL.US)$