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[Brokerage Focus] China Securities Co.,Ltd. maintains a "buy" rating on Weibo (09898), indicating that it has made positive progress in the vertical ecological field.
China Securities Co.,Ltd.'s research report indicates that since 2021, Weibo (09898) has made positive progress in the ecological aspect of the vertical field, with the scale of vertical content continuously growing and accounting for 40%. It has achieved results in supporting traffic in the vertical field, and is expected to improve user activity and content quality. At the same time, the current digital 3C industry is expected to initiate a new round of product cycle to drive industry demand upward, the game industry will benefit from the recovery of licenses and the expansion of mini-program games, and autos will continue to benefit from the new energy autos brand's new round of product cycle. The international sales of the beauty industry still face pressure, affecting the scale of budget investment. Industry.
Benign Growth For Weibo Corporation (NASDAQ:WB) Underpins Its Share Price
Nomura Adjusts Price Target on Weibo to $8.80 From $10, Maintains Neutral Rating
Major bank rating | Goldman Sachs: Downgrades Weibo's target price to HKD 73 with a more cautious outlook on advertising revenue.
Goldman Sachs released a research report stating that Weibo's second-quarter earnings roughly met the bank's expectations, but exceeded market expectations. The report pointed out that after attending the company's earnings conference, Weibo's management holds a more cautious outlook on advertising revenue for the second half of this year and beyond, considering the weak macro environment and shrinking advertising budgets for consumer brands. However, the management remains optimistic about stable cosmetic advertising revenue in the fourth quarter of this year. Excluding the impact of forex, advertising revenue for the first and second quarters of this year remained flat and decreased by 1%, respectively. Even with a slight increase in advertising revenue from the Paris Olympics, the bank predicts a year-on-year decline of 4% in the third and fourth quarters of this year.
CICC: Maintains a "Outperform" rating on Weibo-SW (09898) with a target price cut to HKD 93.6.
CITIC Securities International has lowered its earnings forecast for Weibo (SW 09898) for the years 2025 and 2026 by 3% and 5% respectively.
Weibo Is Maintained at Underweight by Morgan Stanley
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