Winmark Corp. engages in the franchising of five value-oriented retail store concepts that buy, sell, and trade gently used merchandise and provides consulting and advisory services to franchisors through Winmar Franchise Partners. It operates through the Franchising and Leasing segments. The Franchising segment is involved in value-oriented retail store concepts that buy, sell, trade, and consign merchandise and provides strategic consulting services related to franchising. The Leasing segment includes the middle-market equipment leasing and small-ticket franchising businesses conducted through Winmark Capital Corp. and Wirth Business Credit, Inc. The company was founded in 1988 and is headquartered in Minneapolis, MN.