Planet Image International Ltd. operates as a holding company, which engages in the manufacture and sale of compatible toner cartridges. It offers products through online sales channels under the brands of TrueImage, CoolToner, and AZtech. The company was founded by Wei Dong Gu, Shao Fang Weng, Zhi Sheng Cheng, and Qi Long Yang in January 2011 and is headquartered in Xinyu, China.