CITIC SEC: Maintains YUM CHINA "Buy" rating, KFC China announces an average price increase of 2%.
CITIC SEC released a research report stating that it maintains a "Buy" rating on YUM CHINA (09987). With a low base, same-store performance in Q4 2024 is expected to continue improving. Under the backdrop of an optimistic turning point in policy and heightened expectations for economic recovery, the company's operational expectations are likely to drive further valuation recovery. The report mentions that KFC China announced on December 24 a pricing adjustment measure with an average increase of 2%, aiming to better adapt to market cost changes. Historically, KFC regularly evaluates and cautiously adjusts its price structure based on changes in operating costs, with the last price adjustment occurring in early 2023. This price adjustment reflects the consumer Dining industry indirectly.
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