DJ Google's Ad Tracking Technology Sees Slow Take-up -- Market Talk
09:38 ET - Google's proposed replacement for tracking cookies still hasn't won over its rival browsers. Google plans to replace cookies in its Chrome browser with a new tracking technology called "federated learning of cohorts." Google's rival browsers--Apple's Safari, Mozilla's Firefox, Microsoft's Edge and Brave--had said they don't plan to support the new technology. The Electronic Frontier Foundation, a digital rights group, says the new tech could be misused to help with device fingerprinting, a technique to identify specific web browsers without relying on cookies. That could potentially reveal sensitive information gleaned from web browsing, despite safeguards Google says it's building, the rights group says. (patience.haggin@wsj.com )
(END) Dow Jones Newswires
July 01, 2021 09:38 ET (13:38 GMT)
Copyright (c) 2021 Dow Jones & Company, Inc.
DJ谷歌的广告跟踪技术普及缓慢--市场热议
美国东部时间09：38--谷歌提出的跟踪cookie的替代方案仍然没有赢得竞争对手的支持。谷歌计划用一种名为“队列联合学习”的新跟踪技术取代Chrome浏览器中的cookie。谷歌的竞争对手--苹果的Safari、Mozilla的Firefox、微软的Edge和Brave--都表示不打算支持这项新技术。数字权利组织电子前沿基金会(Electronic Frontier Foundation)表示，这项新技术可能会被滥用，以帮助进行设备指纹识别，这是一种在不依赖cookie的情况下识别特定网络浏览器的技术。人权组织说，这可能会泄露从网络浏览中收集到的敏感信息，尽管谷歌表示正在建立安全措施。(patience.haggin@wsj.com)
(完)道琼通讯社
2021年7月1日09：38美国东部时间(格林尼治标准时间13：38)
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