Snapchat Parent To Add 5 New Games This Year, Highlights Augmented Reality Push
Snapchat Parent To Add 5 New Games This Year, Highlights Augmented Reality Push
Snapchat parent company Snap Inc. (NYSE:SNAP) said it has made significant progress with its augmented reality platform in the second quarter. It will also add five new games to Snap Games this year.
Snapchat母公司Snap。(纽约证券交易所股票代码：Snap)表示，其增强现实平台在第二季度取得了重大进展。它还将在今年的Snap Games中增加五款新游戏。
What Happened: Snap CEO Evan Spiegel made the comments during the company’s second-quarter earnings conference call on Thursday. The company reported quarterly earnings and revenue that beat analysts’ estimates.
发生的事情：Snap首席执行官埃文·斯皮格尔该公司周四在第二季度财报电话会议上发表了上述评论。该公司公布的季度收益和营收超过了分析师的预期。
Spiegel noted that more than 200 million users engage with AR on a daily basis, while over 200,000 creators use Lens Studio to build AR Lenses for the Snap community. He added that the company is investing heavily in AR across Snapchat, Camera Kit, and Spectacles.
明镜周刊指出，每天有超过2亿用户使用AR，而超过20万创作者使用Lens Studio为Snap社区制造AR镜头。他补充说，该公司正在Snapchat、相机套件和眼镜领域对AR进行大量投资。
Snap said it plans to add new titles and genres to its Snap Games gaming platform, with video game developer Voodoo launching five new games to Snapchat this year.
Snap表示，计划在其Snap Games游戏平台上添加新的游戏和流派，视频游戏开发商巫毒今年将在Snapchat上推出五款新游戏。
Snap is collaborating with several partners, including Walt Disney Company (NYSE:DIS), to power AR experiences in their own applications with Camera Kit. In addition, the company is leveraging its investments in AR for an “improved online shopping experience.”
Snap正在与多个合作伙伴合作，其中包括迪士尼(纽约证券交易所股票代码：DIS)，通过相机套件在他们自己的应用程序中增强AR体验。此外，该公司正在利用其在AR方面的投资，以“改善在线购物体验”。
See Also: This Social Media Stock Has A Better 1-Year Return Than Facebook, Amazon, Apple And Microsoft
另见：这支社交媒体股票的一年回报率高于Facebook、亚马逊、苹果和微软
Why It Matters: Snap has been boosting its investments in AR over the past few years.
为什么这很重要：过去几年，Snap一直在加大对AR的投资。
In April, the company unveiled an augmented-reality version of its Spectacles smart glasses that will enable the wearer to view AR effects without the need to use a smartphone’s camera. However, it is available exclusively for creators.
今年4月，该公司推出了增强现实版的眼镜智能眼镜，佩戴者无需使用智能手机的摄像头就可以观看AR效果。不过，它只对创作者开放。
The new Spectacles highlighted Snap’s intensified push into hardware as it deals with stiff competition from companies such as Facebook Inc. (NASDAQ:FB) and Apple Inc. (NASDAQ:AAPL) that have intensified their focus on the AR/VR segment in recent years.
这款新眼镜突显出Snap在应对来自以下公司的激烈竞争时加大了对硬件领域的推动Facebook。(纳斯达克：fb)和苹果。纳斯达克(Sequoia Capital：AAPL)最近几年加强了对AR/VR领域的关注。
Gaming is also becoming a hot area for competition among growth-oriented technology companies, with Netflix Inc. (NASDAQ:NFLX) becoming the latest entrant.
游戏也成为成长型科技公司竞争的热点领域，奈飞。(纳斯达克：Nflx)成为最新的竞争者。
Price Action: Snap closed almost 0.7% lower in Thursday’s regular trading session at $62.97, but rose almost 17.7% in the after-hours session to $74.10.
价格行动：Snap在周四的常规交易时段收盘下跌近0.7%，至62.97美元，但在盘后交易中上涨近17.7%，至74.10美元。
Read Next: Snapchat Scores Exclusive Olympics Content In NBC Deal — Could It Replicate Previous Run's Success?
接下来请阅读：Snapchat在NBC的交易中获得了独家奥运内容--它能复制之前的成功吗？