Meta earnings forecasts report
The stock price of Meta Platforms (META.US) $ fell to half price last year due to repeated involuntary quarterly financial results. Investors are looking for signs of recovery in the current earnings report. We are also looking forward to the latest information on whether brands that have suspended many campaigns have begun to spend more money on advertisements.
In the previous quarter, Meta's total revenue fell 4.47% from the same period last year, and net profit fell 52.2% from the same period last year to 4.39 billion dollars.
In the previous quarter, Meta's total revenue fell 4.47% from the same period last year, and net profit fell 52.2% from the same period last year to 4.39 billion dollars.
Market analysts anticipate further disruptions due to online advertising as concerns about a potential recession remain high. In a survey of 50 ad buyers announced by Cowen this month, it was stated that companies expected a mere 3.3% increase in spending in 2023, showing “the weakest ad growth outlook in the past 5 years.”
Last year, these companies increased their spending by 7.5%.
Last year, these companies increased their spending by 7.5%.
“Two-thirds of ad buyers have factored in the recession as part of the budgeting process, citing macro-factors such as inflation and consumer softening,” Cowen said.
The good news is that companies are increasing ad spend to continue attracting customers. However, platforms will be selected more selectively in order to improve ROI per dollar of ad spend.
Do you think Meta (FB & IG) is still an effective advertising tool today?
If not, what other platforms do you spend more time on as a user?
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