Applying for a patent to build a house on the moon is easy. Now the real question is... in the mainland legal system: Uh, you need evidence to prove that Jordan Sports is riding on the success of Michael Jordan. Common law jury: Don't insult our intelligence, you haven't even built a house on the moon, just riding on the hype. Find a way to get a patent, control the derivative IPs, that's all. Well-established companies have hired many full-time litigators, not easy to deal with.