Apple to release innovative smart glasses and camera-equipped AirPods in 2027? Utilization plan of Vision Pro technology revealed.

October 14, 2024 (excerpt)

New information has emerged about Apple's new products in the technology industry giant. According to a report by renowned Bloomberg journalist Mark Gurman, Apple is progressing with the development of innovative smart glasses and AirPods with camera features with a target release in 2027.

This move is also seen as part of a strategy to recover the huge funds invested in the development of the expensive Vision Pro headset. While sales of Vision Pro exceeded initial estimates, there are still challenges in recovering the development costs.

Apple's 'Vision Products Group' is said to be working on the development of at least four new products. These products seem to aim to appeal to a wider consumer base by leveraging the 'Vision Intelligence' technology cultivated in Vision Pro – the ability to scan and understand the surrounding environment.
However, there is also an ironic aspect to this global strategy. Apple, which once boasted that it would not create products that are cheap, is now exploring relatively inexpensive products for the sake of return on investment. Does this suggest a retreat from the company's luxury route? Or is it a challenge to new market segments?