Apple to release innovative smart glasses and camera-equipped AirPods in 2027? Utilization plan of Vision Pro technology revealed.

October 14, 2024 (excerpt)

New information has surfaced regarding Apple, the giant in the technology industry, about its new products. According to a report by renowned Bloomberg journalist Mark Gurman, Apple is progressing towards the release in 2027 of innovative smart glasses and AirPods equipped with camera features.

This move is seen as part of a strategy to recover the huge funds invested in the development of the expensive Vision Pro headset. While sales of Vision Pro have exceeded initial estimates, there are still challenges in recovering the development costs.

Apple's "Vision Products Group" is said to be working on the development of at least four new products. These products seem to aim at appealing to a wider range of consumers by leveraging the "Vision Intelligence" technology cultivated in Vision Pro – the ability to scan and understand the surrounding environment.
However, there is also an ironic aspect to this global strategy. Apple, who once boasted 'we will not make products that are only cheap,' is now searching for relatively inexpensive products for the sake of return on investment. Does this suggest a retreat from the company's high-end route? Or is it a challenge to a new market segment?