Why can the rich maintain their wealth?
They are experts in the art of spending money. The common feature of rich people is that they work smartly to earn money with the least amount of time, energy, and money.
- Tesla does not spend money on advertising. Owners will talk about it to their family and friends. They will refer their friends to get free supercharging services.
- At the end of Penn and Teller's performances, the magicians take selfies, shake hands, and answer questions with about 200 customers each show. This makes them the longest-running headline in Las Vegas.
- Although Amazon USA's profits have increased, the company has not paid any taxes for two consecutive years.
- Skip's Kitchen - a California burger restaurant that asks customers to draw a card. If they draw a joker, the meal is free. Skip's only spends $2 when customers spend $100. They have never spent money on advertising.
- Hilton Waldorf Astoria Hotel gives each guest a hot chocolate chip cookie upon check-in. A total of 75,000 cookies are given out daily, and 34% of guests will introduce Hilton Waldorf Astoria Hotel's cookies to their friends, which means almost 25,000 stories about the brand are told every day. The unit cost of each cookie for the hotel is only $0.20.
- After John Neville took over as director of the Newtown Theater, he gave free tickets to local taxi drivers, who promoted the show to passengers. Two years later, their subscriptions doubled.
Once, Mr. Dande from India wrote to Warren Buffett asking him to invest in a venture company with a market cap of 0.3 billion USD. A few days later, he received a letter from Berkshire Hathaway, stating that the company was too small to be considered an investment. Here, Mr. Buffett acknowledged the client's time and effort and politely declined his proposal based on the company's standards. This is how rich people smartly spend the least amount of time, energy, and money.
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成熟投资者：格局，概率，取舍。没有格局必然急功近利。不计概率会把运气当技术。不懂取舍，有所不为，最后必落入陷阱和圈套。
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