Needham analyst Laura Martin maintained a Buy rating on Viant Technology (DSP – Research Report) today and set a price target of $21.00.
Laura Martin’s rating is based on several factors, primarily focusing on Viant Technology’s strategic positioning and the potential growth from recent acquisitions. After discussions with the company’s CEO and COO during the Needham Growth Conference, Martin gained increased optimism about Viant’s competitive advantages and strategic moves.
One of the key drivers for the Buy rating is the acquisition of Iris TV, which is expected to boost Viant’s connected TV (CTV) revenue significantly. The acquisition allows for improved targeting capabilities within streaming apps and enhances brand suitability checks. This integration is projected to drive faster revenue growth, positioning Viant well in the competitive landscape.
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Viant Technology (DSP) Company Description:
Viant Technology Inc is an advertising software company. The software enables the programmatic purchase of advertising, which is the electronification of the advertising buying process. Through the technology, a marketer can easily buy ads on desktop, mobile, connected TV, linear TV, streaming audio and digital billboards.
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