With Hong Kong, China as its home, it was founded jointly by Mr. Luo Fangxiang and Mr. Luo Kaifu in 1972. Grand Happy Group Co., Ltd. (“Big Happy” or the “Group”) (stock code: 52) has always been committed to providing consumers with excellent quality food at popular prices. The restaurant environment design is also thoughtful, responding to customer needs and starting from the heart. At present, Dafuhuo has become one of the leading brands of fast food restaurant chains in Hong Kong, China. It is a high quality indicator in the food service industry of the same type, and has been recognized by peers. A delightful delicious relationship began in 1972 with the first branch on Chung On Street, Tsuen Wan. Since then, Daikuangsu established a central food processing center in 1981 to ensure stable food quality and improve kitchen efficiency. In October 1991, Grand Happy Group was officially listed on the Hong Kong Stock Exchange, injecting a new impetus into the Group's subsequent development. The Group is well aware of the importance of creating brand value. In 2003, Grand Happy Group implemented a brand innovation plan. In addition to a major transformation of its brand image, it was also committed to improving the quality of products and services, and actively strengthened partnerships between teams, driven by systematic operations and forward-looking management thinking. We are also continuously upgrading our famous products, including the Aho Curry series, grilled pork ribs, spaghetti bolognese, and cornmeal, etc., in an effort to achieve perfection and excellence. In response to customers' preferences in different seasons, we also regularly develop special menus, including the “Order Without Losing Monosodium Glutinous Essence” series, crispy, thick-cut pork custard, burnt claypot dishes, and authentic cuisines from other Asian countries. In addition, in line with customers who prefer a vegetarian diet and low calories, we have also launched a diet package, delicious food, etc., so that everyone has more choices. In 2021, we acquired a bakery factory and named it Big Happy Baking Center to ensure that the branch can provide freshly baked baked goods to customers every day. In response to customer needs, we launched the “Buy and Go” online ordering service in 2020, so that more guests can enjoy delightful food at home. The Group has also been continuously expanding its restaurant network. Currently, it operates more than 155 super happy fast food restaurants and specialty restaurants (including ASAP, Minced Meat, One Leaf Chef, and Kenting Teahouse) in Hong Kong and mainland China markets, providing customers with a diverse range of Chinese and Western cuisines with various characteristics. Ensuring that every customer “has a happy meal and a wonderful life” is the brand mission of Big Happy.
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