The story of Vita Milk should begin in 1940. Everything stems from a great idea and a tiny bean. “A tiny bean” refers to soybeans, the main source of protein that has provided the Chinese nation for over four thousand years, and the “great idea” comes from the founder, Dr. Luo Guixiang, who developed this tiny bean into a healthy soy milk drink that benefits the general public. This is where “Vita Milk” was born. At the time, Hong Kong citizens experienced a world war, and their economic vitality was severely damaged, and this kind of nutritious, protein-rich, and affordable soy milk product just benefited the general public. At first, fresh “vitamin milk” was distributed house-to-house by delivery workers on bicycles, then Dr. Lo Kwai-cheung switched to selling “vitamin milk” through retail stores; and by 1950, sales of “vitamin milk” had risen sharply, and the Vita Milk Group set up a new plant to meet market demand. In 1953, we introduced a high temperature disinfection method, so that “Vita Milk” did not need to be refrigerated. As a result, the sales network was further expanded, and it also opened a revolutionary page for the Group's corporate development. In 1975, the Group pioneered carton-wrapped beverages in Hong Kong, and became the first local beverage manufacturer to introduce Tetra Pak's fresh-keeping packaging technology. This fresh-keeping packaging equipment uses ultra-high temperature treatment (UHT) technology to package products in sterile fresh-keeping paper bags to ensure that drinks can be kept for many months without refrigeration. At this time, “Vita Milk” became a well-known brand, deeply rooted in the hearts of the people. By the late 70s and early 80s, the Group went a step further and strived to expand the international market. Today, the “VitaMilk” brand has expanded beyond Hong Kong, China. The Group's products are sold in more than 40 overseas markets around the world, including the United States, Canada, mainland China, Europe, Papua New Guinea, Australia, New Zealand, Southeast Asia, Guatemala, Trinidad and Venezuela. In addition, Vitasoy International Group Limited (0345.HK) is listed on the Hong Kong Stock Exchange and has plants in Hong Kong, mainland China, Australia, the United States and Singapore. As a multinational enterprise actively seeking progress, we will pursue the spirit of excellence and innovation to provide quality products to the global market.
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