Hard Egg Innovation (previously known as Ketong Xincheng Group) (stock code: 400.HK) is a technology service platform company (iPaaS) serving the global chip industry and smart hardware AIoT ecosystem. The Group's business consists of Ketong Technology (“Ketong Technology”), a technology service platform for the chip industry, and Hard Egg Technology (“Hard Egg Technology”), a platform that provides intelligent hardware AIoT technology and services. It serves the entire intelligent hardware AIoT “core—end—cloud” industry chain, thereby providing customers with technology integration solutions, marketing solutions and distribution services. Ketong Technology mainly provides IC chip distribution and application solution design for domestic electronics manufacturers. Hard Egg Technology mainly focuses on the development and sales of its own brand AIoT smart hardware products, as well as data services for “Hard Egg Cloud” AIoT smart hardware products. The chip market continues to expand rapidly. IC Insights, Inc. expects total global chip sales to grow 11% in 2022 to reach a record $567.1 billion, and chip demand is expected to continue to grow strongly. “Ketong Technology” is a technical service platform serving the chip industry, providing IC chip distribution and application solution design, covering more than 50% of the world's high-end chip suppliers and connecting many top domestic chip companies, and serving more than 100 upstream global high-end chip suppliers and tens of thousands of downstream electronics manufacturers. With the spread of 5G and the support of national policies, demand for chips will continue to rise, helping the chip business maintain a steady growth trend. “Hard Egg Technology” mainly focuses on the development and sales of its own brand AIoT smart hardware products, as well as data services for “Hard Egg Cloud” AIoT smart hardware products. By tailoring complete application solutions and products for AIoT smart hardware for customers, exporting a series of products including Hongmeng smart batteries, smart screens, and intelligent communication modules, and using “hard egg clouds” to collect, manage and analyze AIoT products, form a “AIoT product-data-analysis” cycle model, and further develop the AIoT data enabling business. 5G and AI technology promote intelligent industrial transformation and continuously deepen application scenarios, making the AIoT industry one of the mainstream of global technological development. At the same time, it also spawns the need to integrate iPaaS (Integration Platform as a Service) with different technologies to achieve intelligent transformation. iPaaS platform services make the design and application of AIoT smart hardware products more automated and easier to share data across applications. According to Verified Market Research, the iPaaS market is estimated to be worth $23.7 billion in 2028, with a CAGR of 37.2% from 2021 to 2028. In order to further develop the iPaaS market, the iPaaS platform launched by “Hard Egg Technology” mainly provides iPaaS services such as technical integration solutions and marketing plans to core technology suppliers in the AIoT chip-end-to-end cloud industry chain, and actively lays out the five major AIoT smart hardware fields of vehicle networking, smart home, robotics, intelligent manufacturing, and smart medical care. In addition to designing and selling AIoT smart hardware products, the “Hard Egg Technology” iPaaS platform also collects, manages and analyzes data on various types of smart hardware through the “Hard Egg Cloud”. In the era of huge amounts of data, global data forecasts are increasing year by year, and the data volume is expected to reach 175 ZB in 2025, which is equivalent to the total amount of data for the ten years from 2010 to 2020. “Hard Egg Technology” will continue to make full use of the existing huge AIoT core/end-to-end cloud industry ecosystem, vigorously develop the “Hard Egg Cloud” AIoT smart hardware product data service, build an AIoT data cloud company, and achieve long-term growth in the Group's business.
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