Bauhaus was formally established in 1991. The first store is located in Tsim Sha Tsui, and sells internationally renowned fashion brands. Shortly after opening, it quickly became a pilgrimage destination for young people, then opened the first Bauhaus flagship store in Tsim Sha Tsui in 1995, which mainly sells classic jeans brands from many countries, establishing Bauhaus's leading position in the jeans market. In May 2005, Bauhaus reached another peak - listing in Hong Kong. In addition to introducing designer brands that have attracted attention from the fashion industry from around the world, Bauhaus launched its own brand Tough Jeansmith in 1994 and opened a chain of stores. The product range ranges from clothing to bags, backpacks and accessories. With its unique and creative design, it quickly became one of the popular clothing brands in Hong Kong, China, and successfully occupied a seat in the local fashion industry. Since then, two more private brands were launched in 2002 and 2005 respectively: Salad, which mainly sells seasonal women's clothing, and 80/20, which has a military design concept, giving consumers more choices and pioneering different styles for Bauhaus. Currently, Bauhaus has retail stores in Hong Kong, China and all over the world. In Hong Kong and Macau, there are more than 70 branches of Bauhaus and its other brands, while there are more than 200 sales outlets in China and around the world, occupying a seat in the fashion industry. The origin of the name Bauhaus dates back to the beginning of the 20th century, when Bauhaus was a German art and design school known for its avant-garde ideas and “only use” philosophy. What Bauhaus has in common with this German college is that it supports ideas that break with tradition, and explains why the founder took it as the brand name. Bauhaus stands for continuous innovation, originality and practicality. Every product manufactured based on the above purposes is unrestricted from material selection, color, style, and practicality. Coupled with the unique design and combination of different colors and materials, it reflects that the brand has a keen sense of fashion and accurate judgment on market demand, and has also become the source of product creativity. Whether it is an imported international brand or its own brand, “being creative”, “sticking to originality”, and “being practical” have always been the goals that Bauhaus has been strongly pursuing. It hopes to express attitudes and requirements for life through clothing and enrich life.
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