China Yurun Food Group Co., Ltd. (“Yurun Foods 1068.HK”) is one of the largest meat products manufacturers in China. Its products include chilled meat, frozen meat, and low-temperature meat products and high-temperature meat products with pork as the main raw material. Currently, there are four major brands: “Yurun”, “Wangrun”, “Furun” and “Popular Meat Federation”. Yurun Foods is headquartered in Nanjing City, Jiangsu Province, China, and has many production bases for chilled meat, frozen meat, and production bases for deep-processed meat products. The company has advanced production equipment and process technology, and uses its unique technical methods to develop a series of high-quality products that meet the tastes of consumers. Yurun Foods has a first-class brand in mainland China, a networked production base, a stable and efficient supply chain, extensive marketing channels, and strong new product development capabilities. Looking forward to the future, the company will continue to seize market opportunities where the consumption structure of large and medium-sized cities in China is continuously upgraded and further strengthen the market positioning and brand image of its brand “healthy, high quality, delicious, and high-end” by advertising in mainstream media, thus strongly promoting the rapid growth of the company's low-temperature meat products and chilled meat business. In the context of China's meat products industry developing in a large-scale and intensive direction and continuous industry integration, the company will continue to further increase the production capacity of upstream and downstream businesses through various flexible methods such as acquisitions, new construction and expansion, and is committed to promoting industrial upgrading, technological innovation, and improving service systems to lay a solid foundation for meeting the next stage of rapid growth in market demand. Furthermore, the company will focus on increasing research and development of high-value-added products, strengthening its marketing efforts in the middle and high-end markets, and continuously developing new markets to increase the breadth and depth of market coverage.
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