About NAYUKI Company

Nai Xue's Tea is a well-known tea brand in China. It was founded in 2015 and is headquartered in Shenzhen City, Guangdong Province, and belongs to Shenzhen Pindao Catering Management Co., Ltd. The “tea+soft European package” format was innovatively created, with young women aged 20-35 as the main customer group. They insisted on changing the tea base every 4 hours, and the soft European package stayed overnight. Nai Xue's tea insists on providing modern people with a beautiful lifestyle experience of “a good cup of tea, a soft European package”, and hopes to become the driving force for Chinese tea to go global. In 2017/12, Nai Xue's tea began to expand beyond the Guangdong region and expand nationwide, and the “National Urban Development Plan” was officially launched. As of December 2020, Naixue's tea has spread across 70 cities and nearly 500 stores across the country. All stores are directly managed without any form of franchise. In March 2018, Nai Xue completed the A+ round of investment, with a valuation of 6 billion yuan, becoming the first unicorn in the tea and beverage industry according to public information.