About B.DUCK SEMK Company

The history of the Group can be traced back to 2001. In that year, the founder, Mr. Xu, founded our main operating subsidiary, Senke Products, which focused on the design business after registration. In 2005, Mr. Xu created our theme character, B.Duck, and launched a retail business featuring consumer products featuring B. Duck. Since 2011, we have been developing our character licensing business by authorizing Hong Kong licensees to use B.Duck characters for consumer products and promotional projects. Over the years, we have expanded our character licensing business to China and beyond. With our strength in character products and promotion of authorized services, in 2015, we expanded sales of products featuring the B.Duck family character in China through third-party e-commerce platforms to meet the needs of our customers online 24/7. According to the Frost & Sullivan report, we are the second-largest domestic actor intellectual property company in China, and in terms of role licensing revenue in 2020, we are ranked fifth among all actor intellectual property companies in China, with a market share of about 2.4%. In terms of sales in the e-commerce market for intellectual property products in China, our market share in 2020 was approximately 0.6%. The characters of the B.Duck family recorded a total of over 10.5 millionB.duck fan subscriptions or followers on different e-commerce platforms and social platforms (including over 3.6 million followers on Weibo, over 3.5 million on Tmall, over 1 million followers on Facebook, and 0.9 million Vipshop followers), with a total of more than 0.74 billion views of all kinds of content related to the B.K family character elements. Our business includes creating, designing, and licensing self-created, owned, and iconic B.Duck family characters across multiple channels, as well as brand management and marketing for such roles. We pioneered and established style guidelines, licensed the characters and brands of the B.Duck family to provide them with product design and application services, so that they can use our characters in a variety of products, including household items, clothing, accessories, and personal care products for infants and young children. We also sell products featuring the character of the B.Duck family through the rapid development of online sales channels (such as Tmall flagship stores) and our offline sales channels. Based on the last practical date, the characters of the B.Duck family recorded over 10.5 million B.Duck fan subscriptions and followers around the world on different major e-commerce platforms and online social media platforms (including over 3.6 million followers on Weibo, 3.5 million on Tmall, over 1 million on Facebook, and over 0.9 million followers on Vipshop).