We are one of the largest cross-border e-commerce companies in China, focusing on selling clothing and footwear products through third-party e-commerce platforms. Since our establishment in 2011, we have mainly focused on selling a variety of independently designed clothing, shoes, and other products worldwide. Using a fully integrated and efficient supply chain, we are able to offer our customers fashion apparel and footwear products at competitive prices. We have established an effective brand model. With our industry experience accumulated over the past ten years, we have a deep understanding of the American and European apparel market (especially women's clothing) and have a keen insight into industry fashion trends, which has enabled us to achieve a leading position in the market. Over the record period, we have cultivated more than 300 brands, 87 of which are our most popular brands, with annual sales of each brand exceeding RMB 10.0 million. Over the years, we have cultivated many popular products that have sold over 2,000 pieces over the years. Our product designs are data-driven, and our best-selling products are known for their stable sales volume, revenue, and long life cycles within the first three to four years after launch. Please refer to “- Our Products - Our Top Brands and Hot Products”. Drawing on our experience in the apparel industry and multi-brand development, as of June 30, 2022, we have designed and sold 6,473 popular products.
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