According to industry research reports, we are one of Malaysia's leading outbound customer contact service providers in terms of revenue in 2015. We mainly provide customers with telemarketing services for financial products, including insurance, credit cards, personal loans and balance transfers. Our current customers are mainly banks and insurance companies. We operate five customer contact centers located in the central business district of Kuala Lumpur, Malaysia, and employed 1,222 employees at the last practical date, of which approximately 866 were professionally trained telemarketing sales representatives. Based on our experience in the telemarketing industry and the financial industry, we are aware of potential data gaps between potential customers requiring outbound customer contact services and database owners with valuable customer contact information. Therefore, instead of adopting a traditional business model (that is, calling out customer service providers to wait and bid on projects from potential customers), we focus on developing business opportunities through partnerships with different database owners. We actively seek potential database owners (including banks, telecommunications companies, and credit card companies) to help them realize the value of their databases by providing them with telemarketing solutions for their products and recommending them to our potential customers, and then using their databases in telemarketing projects provided by the Group. Our directors believe that this approach of connecting database owners with potential customers is one of our competitive advantages. It not only creates business opportunities for us, but also helps customers and database owners find new business partners, and enables cross-selling between customers and database owners we work with. During the performance record period, we collaborated with 16 database owners, 10 of whom were also our customers. Some of the databases we work with are financial institutions, which are strictly regulated by BNM and other government agencies in terms of outsourcing outbound customer contact services and the use of their databases. We work closely with database owners to develop different operating models, according to which we can use databases provided by our customers to provide them with outsourced customer contact services while meeting their specific regulatory requirements. During the performance recording period, we adopted three different operating models agreed with the database owner in terms of providing customer contact center facilities and employee management. We independently develop a CRM system, that is, a telephone answering solution system. The telephone answering solution system includes a set of software modules based on and integrated with our telephone communication system. It is equipped with comprehensive digital telephone communication functions for the operation and management of customer contact centers and communication with our customers and database owners. The system can be tailored to customer needs without relying on an external vendor, thereby maximizing cost efficiency. We were awarded MSC status for the Group's development and commercialization of telephone answering solution systems. The award was given by the Malaysian Digital Economy Corporation (MalaysiaDigitalEconomy Corporation) for each company's outstanding achievements in information technology. We have been recognized for the quality and creativity of our outbound customer contact services, and have won many awards from the Malaysian Customer Relationship Management & ContactCentreAssociationofMalaysia (CustomerrelationshipManagement&ContactCentreAssociationofMalaysia), including the 2nd most creative customer contact center in 2014 (open group) and the first place for the best outbound outbound customer contact center in 2013 (100 seats or more category).
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