Superstar Legends Group (hereinafter referred to as “Superstar Legends”) was co-founded by Chairman Ma Xinting, star Jay Chou's agent, and Jay Chou's mother, Ye Huimei. Business operations include IP creation and operation, new retail product development and sales, marketing and promotion, distribution network construction and maintenance, etc. Superstar Legends's unique star IP portfolio and celebrity IP-oriented variety shows and events empower product brands, distribution networks, and consumer procurement. As a result, Legend of Superstar became a new retail operator rapidly growing and developing in China. New retail products include low-carbon health management brands Magic and Magic Connect, women's health management brand Dr. Ying Yang, and maintenance care line brands Master Yueji, Dr. Mo Jin, and Miss Cha. The IP creation and operation business includes IP creation, media content creation, and event planning. In terms of IP creation, Jay Chou's artist agency, Jay Chou's artist agency, jointly created Jay Chou's two-dimensional avatar “Classmate Zhou”; in terms of media content creation, it provides organization, planning, and other services for program production to create IP programs or variety shows related to stars through diverse star groups. For example, the first season of Jay Chou's reality show “Travels” was broadcast on Zhejiang TV, Netflix and Mango TV in 2020, and wrote Yu Chengqing's pop music talk show “If You Have Fun” and Liu Yuhong's variety show; in terms of event planning, he acted as the planning service provider for the 2019 Zhanjiang Superstar Concert and the planning service provider and investor for the 2020 Ningbo Superstar Action Super Night. Superstar Legends is committed to continuously attracting traffic and empowering the marketing and promotion of the Group's new retail products through the creation and operation of proprietary IP. IP operations can also generate revenue for the Group and maximize IP brand value.
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