About TENFU Company

Tianfu (Cayman) Holdings Limited (the “Company” or “we”, together with its subsidiaries, the “Group”) is a leading traditional Chinese tea products enterprise in the People's Republic of China (“China”), engaged in the sales and marketing of various types of tea products and the development of product concepts, flavors and packaging designs. Our main products are tea, tea food and tea utensils, and we sell these products through a nationwide network of our own and third party retail stores and specialty stores. According to data from the China Enterprise Brand Research Center, Tianfu was selected as number one in the 2019 China Tea Chain Brand Strength Index. The “Tianfu” brand has one of the highest brand awareness among Chinese tea product consumers. Every year from 2013 to 2021, it won the title of “China's Top 100 Comprehensive Tea Industry Enterprises” by the China Tea Distribution Association. With high brand awareness and more than 25 years of popularity in the market, the Group believes that it is very beneficial for the traditional Chinese tea market to continue to grasp the expected growth situation in the brand's traditional Chinese tea market. In 2023, the company was rated as “2023 Top 100 Tea Enterprises” and “2023 Tea Market Competitiveness Benchmark Brand” by the China Tea Distribution Association. We currently supply over 1,300 different traditional Chinese tea products. In terms of retail sales, our brand of traditional Chinese tea has the largest market share among all brands of traditional Chinese tea in China, and our oolong tea and green tea dominate the relevant market segments. We supply over 300 kinds of tea products, most of which are tea-flavored, and are produced in our own production facilities. One of our businesses includes selling our own brand of tea sets. We have adopted a multi-brand strategy to occupy various segments of the traditional Chinese tea products market in China. Our most popular and well-known brand is “Tianfu”. Our “Tianfu” brand tea products are mainly sold in our own and third party retail stores and specialty stores, striving to provide consumers with a tailor-made shopping experience. We have also set up a special product line. The brands include “Tianfu Tianxin” and “Encore Li”, which are mainly sold through our franchises in major supermarkets in China. As of December 31, 2023, our tea products were sold at 1,377 retail stores and specialty stores (including stores located in streets and shopping centers and counters in department stores and large supermarkets) across 31 provinces, autonomous regions and municipalities in China. We also sell tea-based beverages (including milk tea) under the trademark “Release Beef Flakes”.