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Hong Kong stock movement | pop mart (09992) opened up over 3%, the domestic trendy toy market is rapidly developing, and the company's IP reserves and overseas expansion maintain industry leadership.
Pop Mart (09992) opened more than 3% higher, as of the time of writing, it increased by 3.08%, closing at 92 Hong Kong dollars, with a turnover of 10.0832 million Hong Kong dollars.
[Brokerage Focus] Bocom Intl has initiated a buy rating for Pop Mart (09992), indicating that its IP reserves and overseas expansion maintain an industry-leading position.
Jinwu Financial News | bocom intl released a research report indicating that since 2024, pop mart (09992) has consistently delivered impressive performance, with overall revenue expected to grow by 120% to 125% year-on-year. Looking ahead, the online business will benefit from multi-channel layouts and increased brand awareness, while the offline business will drive growth through improvements in store count and efficiency. The overseas business is expected to continue benefiting from store expansion and successful localization strategies. The key to growth lies in capturing opportunities in the潮玩 industry and diverse consumer demands. The bank stated that pop mart maintains industry leadership in IP reserves and overseas expansion. The company is digging into
Pop Mart's "pearls precede it," and the "millet economy" has become popular in the market.
"Guazi economy" relies on monetizing IP such as games, animation, etc., with the focus of the industry chain on IP and channels. The more IPs obtained and the larger the distribution channel scale, the stronger the core competitiveness. Institutions predict that the scale of the second-dimensional industry from 2023 to 2029 will increase from 221.9 billion yuan to 590 billion yuan, with a compound growth rate of 18%, accelerating the development of the "Guazi economy".
"The rise of the 'millet economy'! Related stocks in Hong Kong and A-shares are skyrocketing, with pop mart having surged 3.3 times this year.
IP and channels are core.
Hong Kong stock concept tracking| The zero-growth rate of social retail supports the "Guizi" economy and the broad prospects of the industry chain (with concept stocks)
The millet industry rose in 2022 and erupted in 2023.
Why is the "millet economy" exploding in the A-shares market? Pop Mart samples, and the intersection of two-dimensional culture and AI.
①In the two-dimensional culture, valley refers to peripheral commodities such as animation, games, etc., and valley economy is a form of consumer economy mainly targeting young people; ②The most core link of the industry chain is undoubtedly IP development operation, and the popularity of IP directly affects the sales of peripheral products.
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