Kuaijishan shaoxing rice wine: Strengthen promotion leads to a significant increase in sales expenses, with revenue from high-end huangjiu increasing by over 60% | Directly hitting the earnings conference
① General manager Yang Gang stated that from January to September, the revenue growth of the high-end brand Lanting series compared to the same period last year was about 60% to 80%; ② The huangjiu(chinese liquor) cold drink activity focuses on guiding consumer habits, with evident lag effects in the results of the activity; ③ Products such as sparkling huangjiu(chinese liquor) and sparkling rice wine have shown significant growth compared to last year.
Once again asked by investors about the baijiu business, Shanghai Jinfeng Wine responded unchanged: focusing on the huangjiu main business | Earnings conference spotlight
①When asked about the plan to inject Quanxing Liquor into a listed company, the company stated that it will still focus on the development of its huangjiu main business at present; ②Chairman Zhu Yong stated that huangjiu still focuses on mid-to-low-end products, with family consumption as the block orders; ③The company focuses on live streaming sales this year, with Douyin platform's overall sales reaching approximately 4 million since the beginning of the year.
Jinggong Group's chairman colluded with private equity to manipulate the stock price of kuaijishan shaoxing rice wine, failing to save the stock price but losing 1.74 million, and was fined 2.4 million.
① Due to the manipulation of the stocks of Kuaijishan by Shanghai Pangzeng Investment's private equity products, Jin, the former chairman of Jinggong Group, and Liu, the current president of Shanghai Taihehui, were jointly fined 2.9 million; ② Five months ago, Shanghai Pangzeng Investment and its partners were fined for entrusting Shanghai Taihehui with the responsibilities of investment and management of their private equity products; ③ The account group involved in the case incurred a loss of approximately 1.739 million yuan during the manipulation period of trading Kuaijishan stocks.