POP MART's profit grew by 188% in 2024, Labubu is popular globally, and the overseas Business has grown by 375% becoming a new engine | Earnings Reports insights.
With the Labubu doll series becoming popular globally, POP MART's profit is set to double in 2024 to 3.4 billion yuan, with the stock price soaring by 350% within a year. The company is accelerating its global expansion, focusing on the North American and European markets, aiming to build a global trendy toy empire. The wave of trendy toys driven by K-pop stars is creating new investment opportunities.
Plush keychains are on par with figurines! Damo discusses POP MART: "showing off" is a bigger market than "collecting."
Analysts believe that plush keychains are the key catalyst driving the demand growth for POP MART. Plush accessories are easier to spread and endow the Blind Box products with "fashion practicality," expected to make the sales ratio of plush toys on par with traditional figurines, helping POP MART attract more new customers and expand its potential market (TAM).
Which company is the strongest in China's new consumer market? Citibank strongly recommends POP MART and MINISO, as the IP derivative product market is about to explode!
Citigroup stated that in 2022, retail sales of IP derivatives in China reached 71.5 billion yuan, and it is expected to exceed 100 billion yuan by 2027, with a compound annual growth rate of over 20%. POP MART and MINISO will stand out in the competitive market due to their IP incubation and commercialization capabilities.
The "Legoization" -- POP MART's "bigger" narrative.
POP MART employs methods identical to LEGO in creating trendy IP toys: by incubating and managing IP through internal design and external licensing, while collaborating with globally renowned IPs to develop themed products, successfully attracting a global fanbase. Inspired by LEGO, HSBC expects that from 2024 to 2026, POP MART's revenue compound annual growth rate will be 30%, with 70% of the growth coming from overseas markets.
The more successful Nezha becomes, the more POP MART benefits; Morgan Stanley: the IP flywheel has already started rolling!
"Nezha 2" and POP MART's co-branded series of Blind Boxes and plush toys have achieved great success. Morgan Stanley believes that the IP-product flywheel effect and the Global expansion strategy will make POP MART one of the preferred partners among major Global IP owners.
POP MART's ambitions go beyond trendy toys.
Looking for the second growth curve.