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Retail sales during the holiday season in the USA increased by nearly 4% year-on-year, accelerating growth, with promotions clearly stimulating Consumer spending.
This year's retail sales during the holiday season in the USA increased by 3.8% year-on-year, while the growth rate for 2023 was 3.1%. The last five days of this year's holiday season accounted for 10% of the overall holiday consumption. The holiday shopping season shows that American consumers are willing and able to spend, but the driving force is the pursuit of value, which can be seen in the concentrated CNI Online Consumption Index during major promotional events.
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AI shopping assistants have contributed to usa's "Cyber Monday" sales surpassing 13 billion dollars, a year-on-year increase of 7.3%.
According to a report by adobe, usa consumers reached an online spending of 13.3 billion dollars this year on "Cyber Monday", which is a 7.3% increase compared to Cyber Monday in 2023, surpassing the 10.8 billion dollars spent online on Black Friday. Caila Schwartz, director of consumer research at Salesforce, stated that generative ai tools can answer basic product queries from online shoppers, helping retailers protect their profit margins despite rising costs.
