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In order to save its business in China, Starbucks (SBUX.US) has appointed a CGO for the first time.
Starbucks has hired its first Chief Growth Officer (CGO) in China to attract young coffee drinkers back, as the American chain has struggled in its largest international market.
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Starbucks China makes another change! The former head of Extreme Auto has joined as Chief Growth Officer.
① Yang Zhen has extensive experience in digital marketing, which may bring new perspectives and ideas to Starbucks, especially in terms of digital marketing and user experience. ② The establishment of the CGO may also be just part of a major adjustment in Starbucks' management, as the management has undergone multiple adjustments this year to adapt to the new market environment.
